Who We Are
Inspired by global wanderers, idealists, and activists, Rice Love creates products and experiences for those who love people and the planet. We are seduced into far-away lands to climb the mountains of perspective so that we can see the beauty in all cultures. Endlessly unsettled by social and environmental injustices, we are called to conquer the challenges of our time, both near and far. Every one of us is connected to the same internal force tempting us to push further...to try again. Forever we chase that intoxicating moment when the world listens, and like swells of the sea, together we ride the exhilarating tsunami of change.
What We Do
Rice Love was born out of our passion to do good for people and the planet. We design tote bags and backpacks utilizing eco-friendly, cruelty-free materials. For every item we make, we give a kilo of rice to a family in need. We are committed to showing you the proof. Every item comes with a unique tag number that can be used to find the photo and story of the family that YOU have fed.
When you buy our bags, you are raising your hand in support of the fight to end global hunger and improve the planet. We have given over 88,559 kilos of rice, which equates to 1,062,708 meals. There are an equal number of wanderers wearing our bags and sharing our story around the world. We invite you to join the movement. Buy a bag. Feed a family.
How We Started
In 2013, we were wondering what we could do to have a positive impact on the world. One major problem is that the world has enough food to feed everyone, and yet, 1 in 9 people still go to bed on an empty stomach. With 800 million people affected, ending global hunger is still one of the world’s top challenges. India has 200 million people affected, more than any country in the world. Rice is consumed more than any other food in India, which also meant that we would be able to find a lot of discarded burlap rice bags there. Our plan was to repurpose rice bags into tote bags and sell them. For every bag we made, we would give a kilo of rice away to a family in need. In India, giving rice to someone symbolizes sharing your love, therefore, Rice Love was born.
Rice Love Is Born
In January 2015, we shipped the first 200 bags to the first 200 customers. The following month, we flew to India for first time to give 200 kilos to the first families that have received rice from us. Today, Rice Love gives to families in India with temporary job loss or illness. Every family is delivered 25 kilos of rice. Families share theirphotos and storieson ricelove.com to say, "Thank you!" |
